As Brand Activation Manager, I played a key role in bringing the My Sunrise Rewards app to life, contributing across branding, app design, POS, social media and customer communications.

The app was created to strengthen customer engagement and loyalty by making it easy for customers to earn and redeem rewards at Sunrise Local Stores.

My role focused on creating a consistent brand experience across digital, social and in-store touchpoints, helping bring the Rewards program to life from concept through to customer activation.